Ik heb de laatste weken wat minder tijd gehad om mijn favoriete BLOGs te lezen. Gevolg: een redelijk grote achterstand. Dit week-end maakte ik dan ook een serieuze inhaalbeweging en las bijvoorbeeld 63 artikels van Seth Godins BLOG.
En zoals steeds zaten er tussen de posts enkele pareltjes van uitspraken. Daarom een overzicht van de, volgens mij, meest interessantste quotes van Seth uit zijn laatste 4 weken bloggen. Uit Seth's post I'm not surprised
If you want the word to spread, if you expect me to take action I've never taken before, it seems to me that you need to do something that hasn't been done before.
It might not feel safe, but if you do the safe thing, I guarantee you won't surprise anyone. And if you don't surprise anyone, the word isn't going to spread. Uit Seth's post Rotating crops
If you're sending emails regularly, don't send the same thing. Don't send the same format, don't send the same offer, don't ask for the same response. Rotating your offers and your interactions maintains interest, surprise and makes your core offers more appealing. Uit Seth's post How to succeed in B2B
The secrets might surprise you. The most successful b2b organizations, in my opinion, understand the value of: * Patience
* Promises
* Being Centered ... The only way to consistently grow in B2B is to be better than very good. In fact, it's to find something that organizations need and be the very best in the world at it. Hopefully, that thing is something that organizations in your sphere are eager to talk about among themselves. If it is, you win. There's a line at your door for years to come. Uit Seth's post The China problem
Small markets aren't as sexy, but they're actually a better place to start. |
